Mukesh Ambani Moves Into Consumer Durables, As He Buys This Global Brand | Economy News
New Delhi: Reliance Retail announced on Friday the acquisition of home appliances brand Kelvinator, marking a major step to strengthen its foothold in India’s rapidly growing consumer durables market. Kelvinator, famed for pioneering home refrigeration and its iconic 1970s-80s tagline “The Coolest One,” is expected to significantly enhance Reliance’s product portfolio and brand value. The…