Swedish brand H&M Move launches SoftMove pilates collection for summer

H&M Move unveils its latest Pilates collection featuring clean-lined, feminine sets and accessories. Designed for sculpting and toning practices, it offers gentle support to cultivate strength, resilience, and a radiant glow — however you move. Available globally in selected stores and at hm.com from 17 July 2025.

The summer of 2025 is all about slow, intentional workouts that promote a profound sense of well-being, leaving you feeling sculpted, toned, and energised. This is reflected in H&M Move’s latest Pilates drop: a breath of calm confidence, created for optimal comfort and freedom of movement — on and off the mat — during high summer.

“I love the idea of bringing your studio practice outdoors in the summer. This collection, crafted with refined simplicity, is made with our softest and lightest performance materials so you can stay cool even on the warmest days. We’ve also included training essentials, such as an insulated water bottle and ankle weights, that are easy to throw in our new mesh bag and go,” says Marie Fredros, Head of Design at H&M Move.

H&M Move’s latest Pilates collection, launching globally on July 17, 2025, features feminine, sculpted sets in soft, breathable SoftMove fabrics.
Designed for comfort and freedom, it includes bras, shorts, flared leggings, and accessories in black, white, clay, and pistachio.
Graceful scallop details and versatile pieces support mindful movement in and out of the studio.

Graceful curves reminiscent of a scallop shell’s edge grace the trims of a SoftMove bra in deep black, perfectly paired with matching hotpants or flared leggings. The scallop-edge design also reappears on a yoga mat, giving the studio staple an artful touch. Another standout piece is the twisted training bra in supple SoftMove fabric, created to make an effortless statement on its own or layer under the new knot top or T-shirt.

The collection also introduces versatile sets of SoftMove bras and cycling shorts in a palette of timeless black, clean white, grounding clay, and a vibrant hint of pistachio. These can be seamlessly mixed and matched for a personalised look. The new pistachio hue is also featured on a spaghetti-strap playsuit, combining effortless chic with everyday ease.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)