‘Baahubali’ team takes a dig at viral Coldplay video

Coldplay’s recent concert in Massachusetts has become the talk of the town and the team of Baahubali, SS Rajamouli’s two-part magnum opus, took a dig at the viral video from the event.

The video from the concert showed frontman Chris Martin unintentionally putting a spotlight on a man and woman, who were seen on the jumbotron, standing draped in each other’s arms. The man and woman were soon identified as Astronomer CEO Andy Byron and HR Chief Kristin Cabot, respectively.

His cosy appearance with Kristin Cabot at the Coldplay concert raised questions whether he’s having an extramarital affair. Neither Byron nor Cabot appears to have addressed the affair allegations yet.

The social media page of Baahubali posted a picture of Prabhas and Anushka Shetty from the movie. In the still, Prabhas’ character, Amarendra Baahubali, is embracing Devasena, essayed by Anushka Shetty.

The Baahubali social media team captioned the post as: “CEO & HR of Maahishmathi.” The post went viral, with many reacting to the picture.

In the latest development related to the controversy, called “Coldplay gate”, Byron has resigned from his job as CEO of Cincinnati-based Astronomer Inc., according to a statement posted on LinkedIn by the company on Saturday (July 19, 2025).

“Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability, and recently, that standard was not met,” the company said in its post on LinkedIn.

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Empathy for the pair and their families was mixed with plenty of snarky commentary and countless memes, with the fake statement from the chief executive generating a lot of additional vitriol. And news reports said that the CEO’s LinkedIn account was disabled after it was flooded by a wave of comments.