Spain's Mango strengthens digital strategy with new AI stylist

Spanish fast-fashion retailer Mango has launched Mango Stylist, a pioneering virtual assistant powered by generative artificial intelligence (AI), aimed at offering customers a more personalised, intuitive, and engaging online shopping experience.

Initially available for the Woman line in Spain, Portugal, the United Kingdom, France, Italy, Germany, Austria, Turkiye, and the US, the tool delivers tailored product suggestions, complete outfit ideas, and trend insights through a conversational interface on Mango’s e-commerce platform and Instagram account.

Spanish fashion retailer Mango has launched Mango Stylist, a generative AI-powered virtual assistant for its Woman line, available in Europe and US.
Accessible via its e-commerce site and Instagram, the tool offers personalised styling and trend insights.
Integrated with Mango’s Iris assistant, it supports pre- and post-purchase queries.
The launch aligns with Mango’s 2024–2026 strategy.

“This innovative tool is the result of close collaboration across our IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service teams and it is part of our Strategic Plan 2024–2026 which, through the Earn pillar, aims to create value through technological development, data management and artificial intelligence and operational excellence,” Mango said in a LinkedIn post.

Mango Stylist is fully integrated with the company’s existing after-sales assistant, Iris.

Fibre2Fashion News Desk (SG)

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